I started my professional career as a developer back in 2005, developing websites and web applications on PHP and MySQL. As a developer, I have been working for several companies, including non-profit organizations, CIFOR, and one of Indonesia’s first digital agency, Bubu.
In 2007 I got introduced to SEO and found my passion in search and performance marketing since then. I founded the first inbound marketing agency in Indonesia, InboundID. For more than ten years, I managed the company and grew the company into one of Indonesia’s biggest local digital agency.
After departing from InboundID, I joined Green Park Content as Head of Search & Innovation for APAC. I was managing multi-national SEO campaigns for companies like Unilever, Danone & Relx.
Since November 2020, I founded and currently working as managing director at a search & performance marketing consulting agency called Search Agency.